IBM, Amazon, Deloitte, DXC, and Accenture are partnering with digital human experts at UneeQ to push the advance and ongoing adoption of advanced conversational AI, according to a recent press release. Artificial Intelligence (AI) has found its way into a wide spectrum of human experiences -- from routine transactions to meaningful, life-changing events. Soon it may be hard to tell where organic interactions end and AI features begin. Digital humans are AI-powered life-like virtual beings that exist both in the real world and online, helping customers and businesses worldwide. A leap beyond standard chatbots, they even look like us, and are becoming a trend among major companies.

Editor's note: This month, Elsevier Connect is exploring "the creative face of science and medicine." In learning how to play chess, we learn how the pieces move and the relative value of knights and rooks and pawns. But as we master the game, the creative elements emerge. We discover that we can choose an opening that will lead to a slow, cautious game with the strategic maneuvering of pieces – or a wide open board where pieces are exchanged in rapid succession and the position changes constantly. We realize that recognizing patterns is as important as cold calculation.

The creative mind has a lot to gain from Artificial Intelligence and can use it as the pathway for their success. A creative mind is definitely an attribute that most entrepreneurs possess and their thoughts and ideas can often lead to producing many different forms of successful businesses. At the same time there is so much data that the human mind has to process that revolves around their creativity, that much of it can become lost in the transition of taking an idea and putting it into reality. With the use of artificial intelligence to relay what is present in the creative mind it opens up the way of the future for doing business and expanding upon creativity to beyond whatever could be imagined. In today's world of business within utilizing the resources of A.I., brands have to rely on limited resources to be able to identify what the consumer wants from them.

Artificial intelligence (AI) and machine learning (ML) have huge potential to drive a new generation of creative brand experiences. They are at the forefront of a powerful shift that will bring brands closer to consumer expectations, passions and emotions. Assistive and smart technologies are catching up and we're already facing a new world of possibilities. AI and ML can be applied in many ways. The use of machine learning to power business decisions and product recommendations is becoming widespread.